Track public-site visitor behavior with Google Analytics 4, configured under Settings.
Configuration
Enter your GA4 Measurement ID (the “G-XXXXXXXXXX” value from your Google Analytics property) and enable it.
Nothing loads until you turn it on
The Google Analytics script is never requested at all — not even a blank/broken request — unless you’ve both entered a Measurement ID and enabled tracking. Visitors to an unconfigured install are never tracked by a half-set-up integration.
This is separate from the platform’s own Analytics dashboard, which reports your business data (orders, projects, clients), not visitor behavior. You can run both, either, or neither.